Beards Jewellers

As one of the UK's most prestigious jewellers, Beards Jewellers Cheltenham & London, home of The Diamond Rush, prides itself on striving for excellence in both product and service. Beards proudly offers some of the most well-known Swiss watches and fine jewellery brands worldwide. Be inspired by our stylish watches including Omega, Longines, Montblanc and IWC, or be dazzled by our jewellery from Gucci, Kiki McDonough, Georg Jensen, Montblanc, Lalique or Stephen Webster to name but a few. Alongside all of this we have our prized collection with our own beautiful jewellery brand, Beards.

Since 1804 our watchmaking and goldsmith credentials have always been second to none, and this is reflected in our in-house workshops above our showroom in Cheltenham, Gloucestershire, where the latest technologies and the most highly skilled craftsmen ensure that our Bespoke jewellery commissions and watch repairs and jewellery repairs are not only at the cutting edge of style, but absolutely flawless in their detail.

At Beards we are proud to offer our customers an all-encompassing retail experience, from shopping in store and online, to watch and jewellery repairs, valuations and bespoke commissions.